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Mixed-language and humorous advertising slogans

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Mixed-language and humorous advertising slogans

Deutsch Englisch Werbesprache Werbeslogan Humor Wortspiel Zweisprachigkeit
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Author:Fuhrich, Kerstin
Main title:Mixed-language and humorous advertising slogans
Author statement:vorgelegt von Kerstin Fuhrich
Place:München
Year:2017
Physical Details:xv, 177 Seiten
Illustration:Diagramme
Thesis statement:Dissertation, Ludwig-Maximilians-Universität München, 2017
BV-Nummer:BV045215506