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Mixed-language and humorous advertising slogans

Deutsch Englisch Werbesprache Werbeslogan Humor Wortspiel Zweisprachigkeit

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Author:	Fuhrich, Kerstin
Main title:	Mixed-language and humorous advertising slogans
Author statement:	vorgelegt von Kerstin Fuhrich
Place:	München
Year:	2017
Physical Details:	xv, 177 Seiten
Illustration:	Diagramme
Thesis statement:	Dissertation, Ludwig-Maximilians-Universität München, 2017
BV-Nummer:	BV045215506