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Interactive advertising displays: audience behavior around interactive advertising columns, life-size screens and banner displays

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Interactive advertising displays: audience behavior around interactive advertising columns, life-size screens and banner displays

Author: Beyer, Gilbert
Place, Publisher, Year: München, , 2018
Physical Details: 344 Seiten

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Author:Beyer, Gilbert
Main title:Interactive advertising displays: audience behavior around interactive advertising columns, life-size screens and banner displays
Author statement:vorgelegt von Gilbert Beyer
Place:München
Year:2018
Physical Details:344 Seiten
Illustration:Illustrationen, Diagramme
Thesis statement:Dissertation, Ludwig-Maximilians-Universität München, 2018
BV-Nummer:BV045425833